ADVEL‘s General Policy

We respect each other as equals and encourage staff to share experiences and opinions. We focus on creating a positive work place and encourage our staff to desire excellence in every task. That is how we get good results for our clients.

ADVEL‘s values


We respect the people we interact with and their views. We approach our work with respect for others honouring the principle of proportionality whilst ensuring that the interests of our clients are safeguarded to the fullest. We believe that a balanced approach gains respect which aids us in safeguarding the interests of our clients.


We focus on representing our clients with integrity and determination. A professional approach guided by fairness and integrity, earns the trust of our clients, collaborators and counterparties. Where there is trust, the chances of a successful conclusion increase greatly.


We move swiftly and proactively to achieve success on behalf of our clients. We work together as one unit to best utilise our different expertise and experience in any project we undertake. We add to our skills with further education and continued learning, thus increasing our strengths and facilitating further success.

Social Responsibility

ADVEL places great emphasis on respecting and encouraging equality and diversity. We consider it our fundamental duty to not discriminate against anyone on the basis of gender, sexuality, marital status, childbearing, age, disability, religion, opinions, nationality, race, colour, economic status, family or on any other grounds. We strive to achieve this goal by going beyond the duties prescribed by law and the Icelandic Bar Association’s Codex Ethicus.

ADVEL appreciates and emphasises the diverse background of its staff. Although all employees are Icelandic, our team has gained educational and professional experience in various fields of law all over the world. We encourage our staff to develop professionally in different fields, not only by means of work experience but also by way of further education, both in Iceland and abroad. We focus on diversity when we add to our staff on a permanent basis and when hiring law students for temporary work. ADVEL considers it to be its responsibility to hire law students with different backgrounds for paid internships or part-time work in order to introduce them to the practice of law and increase diversity in the firm’s staff.

ADVEL places great importance on the wellbeing of its employees and supports efforts to balance professional and personal life. We encourage our employees to take maternal or parental leave to tend to their growing family and are flexible towards the parents of young children when they return to work from their leave. We encourage employees to exercise and live a healthy lifestyle in order to reduce work-related stress. We consider a gender balance in our staff to be a clear advantage for the firm.

ADVEL is a proud supporter of entrepreneurial activities in Iceland through the firm’s collaboration with Icelandic Startups. The firm has supported the Golden Egg business plan competition with direct donations, as well as supporting various entrepreneurial activities by way of work contributions, consultation, lectures, work on judging panels and pro bono advice for individual entrepreneurs. The firm’s goal is to further increase its support for start-up companies by making agreements that combine advantageous discount terms with pro bono advice. Our goal is to support diversity in the Icelandic economy, which in turn contributes to a more dynamic society. ADVEL also supports various cultural and charitable causes with direct financial donations year-round.

In its operations, both in Iceland and abroad, ADVEL emphasises compliance with applicable laws and standard practices and values. Respect is one of the firm’s most important values and one that employees are expected to always keep in mind in their work and interactions with others.

Phone & email


Laugavegur 182 – 105 Reykjavík, Iceland

Laugavegur 182
– 105 Reykjavík